Dallas, TX
Back to works
OVERVIEW
Vingo is an innovative fitness app designed to revolutionize the way users engage with their fitness routines. It offers a unique blend of immersive experiences, personalized features, and social connectivity to make fitness more enjoyable and motivating.
Objectives
The primary objectives of this case study are to showcase Vingo's innovative approach to fitness technology, and highlight the role of product design in creating an accessible and efficient workout experience.
Role:
Senior Product Designer
Skills:
+ User Experience
+ Wireframe Design
+ Visual Design
+ User testing/research
+ Design systems
+ Prototyping
Tools:
Figma
Ilistrator
Photoshop
After Effets
Team:
+ Myself as designer
+ 3 Game Designer
+ 4 Mobile Engineers
+ 2 3D Modellers
and +50 employee
GOALS
1
Create a unique and immersive fitness app experience.
2
Enhance user engagement and motivation.
3
Foster a sense of community and connection among users.
4
Ensure accessibility and compatibility with various fitness equipment.
Benefits for gym operators
Leverage member activity data on the Vingo Dashboard to identify warm leads for ancillary service upsell, such as Personal Training, Pilates, Stretch & Recovery Sessions, Meal Plans and more.
Generate Warm Leads
Boost member participation by offering a unique gamified fitness experience. Encourage consistent app usage, by providing a vibrant and personalized fitness experience while also promoting members to join one another for a walk, run or ride in virtual worlds, all within your gym.
Increase Member Engagement
Enjoy co-branding opportunities that extend your gym’s visibility into connected fitness. Seamlessly integrate your logo and messaging into the app, reinforcing your gym’s presence in the minds of members [in & out of club].
Promote Your Brand
Track member workouts in & out of club, learn what cardio equipment members use, and gather other powerful metrics that will enhance your operations, member communication, and your overall member experience.
Leverage The Power of Data
