Industry

Saas & Work management

Company

Asana

My Role

Designer

Designing an Internal Touch Experience for Asana

Designing an Internal Touch Experience for Asana

Bringing High-Scale UI Precision to Team Workflows

Bringing High-Scale UI Precision to Team Workflows

Asana is a leading work management platform used by teams to organize, track, and manage projects.

For this project, I designed a touch-screen application tailored for Asana employees to improve internal workflows, increase visibility, and simplify task management in a physical workspace environment.

I led the UI and interaction design, from research to high-fidelity prototypes, and worked closely with developers to ensure pixel-perfect implementation.

Research & Discovery

Research & Discovery

I conducted internal research including:


  • Stakeholder interviews

  • Workflow observation sessions

  • Heuristic evaluations of current task flows

  • Usability review of desktop-to-touch adaptation challenges


Key findings:


  • Users needed clarity over complexity

  • Important actions had to be reachable within 1–2 taps

  • Visual hierarchy mattered more in touch than desktop

  • Feedback states (hover → replaced by tap feedback) required redesign


This shaped my direction: simplify, prioritize, and optimize for physical interaction.

Tools Used

Tools Used

Figma (expert level) for:


  • Design system creation

  • Auto layout & scalable components

  • Interactive prototypes

  • Design tokens for consistency

  • Prototype testing sessions with stakeholders

  • Continuous developer collaboration


Because touch UI requires precision, spacing, and interaction clarity, every component was built systematically and reusable.

Reflection

Reflection

Reflection

This project reinforced that:

  • Designing for touch requires different thinking than desktop

  • Simplicity is harder — but more powerful

  • Design responsibility doesn’t stop at handoff


I stayed closely involved with developers through:

  • Review sessions

  • Prototype walkthroughs

  • QA validation


My role didn’t end at design delivery — I ensured the final product matched the vision exactly.

This project reinforced that:

  • Designing for touch requires different thinking than desktop

  • Simplicity is harder — but more powerful

  • Design responsibility doesn’t stop at handoff


I stayed closely involved with developers through:

  • Review sessions

  • Prototype walkthroughs

  • QA validation


My role didn’t end at design delivery — I ensured the final product matched the vision exactly.