Industry
Design Tool
Company
Cropbright
My Role
Founder
Cropbrite is a web-based screenshot customization tool designed to help creators, designers, founders, and everyday users transform ordinary screenshots into clean, professional visuals. I founded and designed Cropbrite end-to-end after experiencing this problem myself. My role covered product strategy, UX/UI design, prototyping, user testing, brand direction, and full-stack development. I built the product myself using an AI-assisted workflow with Claude, turning design concepts into working code and shipping iterations independently.
Screenshots are used everywhere. Product demos, bug reports, social media posts, presentations, portfolios, and internal team communication. But raw screenshots often look messy, unbranded, and unprofessional.
Users such as designers, product managers, marketers, developers, and content creators face several challenges:
Ugly or distracting backgrounds
No fast way to add branding or styling
Complicated design tools like Illustrator or Photoshop that take too long
Too many export/import steps
The real problem was not editing capability — it was speed, simplicity, and creative control in one lightweight tool. Users needed a fast way to make screenshots look intentional and beautiful without switching between complex software.
Because the idea came from my own workflow frustration, I started with real-world observation and validation.
Research methods included:
Informal interviews with designers, founders, and marketers
Competitive analysis of screenshot tools and design software
Heuristic evaluation of existing platforms
Workflow mapping of current screenshot editing processes
Key findings:
Most tools focused only on cropping, not presentation.
Advanced design tools were powerful but too heavy for quick edits.
Users wanted templates, backgrounds, annotations, and quick styling in one place.
Speed was more important than deep customization.
These insights shaped Cropbrite into a focused, streamlined editing tool rather than a full design suite.
Cropbrite taught me the importance of designing from lived experience. When a problem is personal, clarity comes naturally — but validation is still essential.
If I were to evolve the product further, I would explore:
AI-powered background suggestions
Brand kit integrations
Collaboration features for teams