Company
Professional Bull Riders
Date
May 2024 - Current
Location
Dallas, TX
Position
Product Designer
The PBR aims to promote bull riding as a global sport, elevate rider recognition, and engage fans with high-quality entertainment. It focuses on expanding its audience through live and televised events, maximizing revenue through sponsorships and merchandise, and prioritizing safety and innovation to sustain growth.
As the only product designer for PBR.com, I executed a complete redesign, aligning the platform with PBR’s bold identity through high-quality visuals, dynamic typography, and a mobile, desktop structure. I conducted user research to address pain points, optimized navigation and content for engagement, and developed key pages with detailed wireframes and prototypes. By implementing a scalable design system, I ensured consistency across the platform, delivering a seamless, visually impactful experience that increased user interaction and ticket sales.
I crafted visually compelling designs that aligned with the brand’s bold identity, elevating its presence across digital and print platforms. My work extended to social media, where I developed engaging content strategies and eye-catching visuals that boosted audience interaction and brand visibility. Additionally, I collaborated on marketing campaigns, creating impactful assets that drove ticket sales and strengthened PBR’s connection with its fans.
Selected Works
Ali Uyanik
2024