Professional Bull Riders
Professional Bull Riders
Company
Professional Bull Riders
Date
May 2024 - Current
Location
Dallas, TX
Position
Senior Product Designer
Professional Bull Riders (PBR) is one of the largest sports organizations in the U.S., with a global fan base and millions of viewers across broadcast, digital, and live events. PBR produces high-energy competitions that combine elite bull riding with entertainment, requiring a digital presence that matches the excitement of the arena.
As Lead Product Designer, I redesigned PBR.com, the Watch PBR streaming platform, and refreshed the mobile app experience, while also creating a unified design system for banners, thumbnails, and digital assets used across social and marketing.
Professional Bull Riders (PBR) is one of the largest sports organizations in the U.S., with a global fan base and millions of viewers across broadcast, digital, and live events. PBR produces high-energy competitions that combine elite bull riding with entertainment, requiring a digital presence that matches the excitement of the arena.
As Lead Product Designer, I redesigned PBR.com, the Watch PBR streaming platform, and refreshed the mobile app experience, while also creating a unified design system for banners, thumbnails, and digital assets used across social and marketing.
THE CHALLENGE
THE CHALLENGE
THE CHALLENGE
Poor mobile experience: With nearly 90% of fans accessing content via mobile, navigation and layouts were difficult to use on smaller screens.
Fragmented brand identity: The website, streaming platform, and social channels lacked a consistent visual language.
Low streaming engagement: Watch PBR’s interface made it hard for fans to discover live events, highlights, and replays.
Outdated UI: The digital experience didn’t reflect the excitement of PBR’s live events, which limited fan engagement and ticket sales.
Poor mobile experience: With nearly 90% of fans accessing content via mobile, navigation and layouts were difficult to use on smaller screens.
Fragmented brand identity: The website, streaming platform, and social channels lacked a consistent visual language.
Low streaming engagement: Watch PBR’s interface made it hard for fans to discover live events, highlights, and replays.
Outdated UI: The digital experience didn’t reflect the excitement of PBR’s live events, which limited fan engagement and ticket sales.
APPROACH
APPROACH
APPROACH
Discovery & Research
Analyzed Google Analytics to understand user behavior and identify drop-off points.
Benchmarked best-in-class sports platforms like NBA, UFC, and NFL for usability and engagement patterns.
Redesign & Prototyping
Designed responsive, mobile-first layouts for the website and streaming platform.
Built a cohesive design system with typography, color palettes, and reusable components for consistent branding.
Prototyped simplified navigation flows to make event discovery and ticket purchasing faster.
Cross-Functional Collaboration
Worked closely with marketing, engineering, and leadership to align on business goals and technical feasibility.
Delivered annotated Figma files and visual guidelines for smooth developer handoff.
Discovery & Research
Analyzed Google Analytics to understand user behavior and identify drop-off points.
Benchmarked best-in-class sports platforms like NBA, UFC, and NFL for usability and engagement patterns.
Redesign & Prototyping
Designed responsive, mobile-first layouts for the website and streaming platform.
Built a cohesive design system with typography, color palettes, and reusable components for consistent branding.
Prototyped simplified navigation flows to make event discovery and ticket purchasing faster.
Cross-Functional Collaboration
Worked closely with marketing, engineering, and leadership to align on business goals and technical feasibility.
Delivered annotated Figma files and visual guidelines for smooth developer handoff.
PROBLEMS & SOLUTIONS
PROBLEMS & SOLUTIONS
Here are some of the challenges I identified on the PBR website along with the design solutions I implemented.
Here are some of the challenges I identified on the PBR website along with the design solutions I implemented.
NAVIGATION BAR REDESIGN
NAVIGATION BAR REDESIGN
ATHLETES PAGE
Tickers
Live Scores
PBR WATCH STREAMING PLATFORM
As Lead Product Designer, I designed WatchPBR.com with the objective of creating a modern, fan-first streaming platform where audiences can easily access live events, replays, and exclusive content. My approach focused on simplifying the experience by surfacing Upcoming & Live Events, curating highlights into engaging categories, and ensuring a mobile-first design to match the way most fans consume content. The goal was to increase live viewership, encourage on-demand engagement, and deliver a seamless, branded experience that reflects the excitement of PBR while providing fans with direct, intuitive access to the action.
As Lead Product Designer, I designed WatchPBR.com with the objective of creating a modern, fan-first streaming platform where audiences can easily access live events, replays, and exclusive content. My approach focused on simplifying the experience by surfacing Upcoming & Live Events, curating highlights into engaging categories, and ensuring a mobile-first design to match the way most fans consume content. The goal was to increase live viewership, encourage on-demand engagement, and deliver a seamless, branded experience that reflects the excitement of PBR while providing fans with direct, intuitive access to the action.
VISUAL DESIGNS
Selected Works
Ali Uyanik
2024