COMPANY
TRONIC
DATE
Jan 2023 - Nov 2023
LOCATION
DALLAS, TX
POSITION
PRODUCT & PROTOTYPE DIRECTOR
Tronic empowers brands to gamify the concept of brand loyalty. Brands define checkpoints and Journeys, achievements unlock customer brand credits, points and rewards for being loyal. For the first time ever, customers can store value usable anywhere in the digital or physical world by interacting with brands.
At Tronic, I worked as Design & Prototype Director, leading the design and prototyping process for the platform. I focused on the UX/UI for both the end-user app and the management tools, and I worked closely with the design team, product managers, and engineers to make sure everything fit together.
Web3 is new and can feel confusing or overwhelming for many users.
The platform had to work smoothly for two different groups: users joining memberships and brands managing them.
The design looked and worked differently across parts of the product, so it lacked consistency.
We needed a faster way to test and share ideas before development.
The product was reaching only a limited audience, so we needed to make it more appealing and accessible.
At Tronic, we focused on core components like buttons and inputs, set rules for colors and typography, and built reusable elements in Figma. Also added
Web3-specific pieces like wallet connections and badges. This helped the team work faster, avoid mistakes, and keep the app, dashboard, and website all aligned under one clear identity.
With the design team, I worked on redesigning the entire interface for Tronic. Our focus was on keeping things simple, clear, and easy to use, even for people new to Web3. We cleaned up layouts, improved navigation, and made sure actions like wallet connection and membership signup felt smooth and familiar. We also balanced a modern, professional look with friendly visuals so the platform could appeal to both brands and everyday users.
For the management tool, our goal was to make it powerful but still easy to use. We focused on clear layouts, simple navigation, and dashboards that gave brands the right information at a glance. We organized complex features like issuing memberships, tracking users, and viewing analytics into clean sections so managers could get things done without confusion. The design balanced functionality with simplicity, helping brands feel in control without being overwhelmed.
Selected Works
Ali Uyanik
2024