01

Market Research and Competitive Analysis:

In-depth market research was conducted to identify trends and preferences in augmented reality (AR) experiences. A thorough competitive analysis helped pinpoint opportunities to differentiate ExxonMobil's AR offering and provide a unique value proposition.

02

User Expectations and Sentiment Analysis:

User surveys, feedback from focus groups, and sentiment analysis of online discussions were used to gain insights into user expectations and sentiment regarding ExxonMobil. This data guided the development of content and features that aligned with user interests and addressed potential concerns.

03

Technological Landscape Assessment:

An assessment of the technological landscape in AR, including hardware and software capabilities, was conducted to ensure that the AR experience would be accessible to a wide range of users and devices. This analysis influenced decisions about platform compatibility and technological requirements.

Research/Analysis:

Before embarking on the project, extensive research and analysis were conducted to understand user expectations, preferences, and technological trends in AR. Market research and competitor analysis helped identify gaps and opportunities. The research phase also included an assessment of ExxonMobil's existing brand perception and user sentiment.

Based on the research findings, personas were created to represent the target audience. These personas included:

Persona Overview:

Interested in the company's technological innovations and operations, looking for in-depth technical information.

02

Interested in the broader aspects of ExxonMobil's business, including products and services.

03

Environmental Enthusiast: Interested in sustainability and environmental responsibility, seeking information about ExxonMobil's eco-friendly initiatives

01

The research findings were used to inform the project's goals, features, and content strategy. User feedback and expectations were integrated into the development process to ensure the AR experience aligned with user interests and needs.

Findings Implementation:

During the development phase, low-fidelity wireframes and sketches were created to visualize the layout and user interface of the AR experience. Prototypes were built and tested with representative users to refine the user experience.

Wireframe (Lo-fi)/Prototype:

The final interface design incorporated user-friendly elements and intuitive navigation. The 3D models, animations, and interactive elements were designed to be visually appealing and engaging while conveying complex information effectively.

Interface Design Overview:

In summary, the ExxonMobil Innovative AR Experience successfully achieved its goals of engaging users, educating them about the company's innovations and sustainability initiatives, and enhancing brand trust. It showcased the potential of AR to convey complex information effectively.


This project underscored the importance of thorough research and user-centered design in AR development. Positive feedback and increased engagement confirmed its success, and future iterations may further improve the AR experience based on user input and evolving AR technologies. This case study highlights the value of using emerging technologies like AR to connect with audiences, simplify complex subjects, and demonstrate a commitment to innovation and sustainability.

Scrolling Page

Scan Qr code

Launch Page

Enter Main Page

Show HUB

Capturing carbon earth

CO2 Molecules

Show HUB in AR

Show earth in AR

22M CAR

12M HOMES

250B MILES

Sequestration

22M Car in TX in AR

12m Homes in AR

250B Miles in AR

Sequestration in AR

Research/Analysis:

Conclusion/Reflection Result: